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Pink Digestives
Pink Digestives

Introducing McVitie's Pink Digestives

A Berry Delicious Twist on a British Classic!
A tub of Anya Hindmarch Hobnobs the Oaty One Ice Cream
A tub of Anya Hindmarch Hobnobs the Oaty One Ice Cream

Anya Hindmarch Ice Cream.

McVitie’s will be returning to the Anya Hindmarch summer concept store, The Ice Cream Project, from 7th June to 17th August, with two delicious ice cream flavours.
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McVities Chocolate Digestives projection on Tower Bridge
Projection of a Chocolate Digestive on the lastminute.com London Eye

McVitie’s lights up London.

London landmarks were lit up with a spectacular light display to mark the 100th birthday of the nation’s best-loved biscuit: McVitie’s Chocolate Digestives.
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A tub of Anya Hindmarch Hobnobs the Oaty One Ice Cream
A tub of Anya Hindmarch Hobnobs the Oaty One Ice Cream
25 June 2025
Anya Hindmarch Ice Cream.
McVitie’s will be returning to the Anya Hindmarch summer concept store, The Ice Cream Project, from 7th June to 17th August, with two delicious ice cream flavours.
Introducing McVitie’s Pink Digestives
Introducing McVitie’s Pink Digestives
16 June 2025
Introducing McVitie’s Pink Digestives.
Bringing a burst of colour into the biscuit world, McVitie’s Pink Digestives Raspberry & Cream Flavour are the latest fruity addition to the iconic Digestives range.
Blue McVitie's T-shirt featuring a cartoon chocolate digestive and cup of tea with the slogan “Spilling the tea since 1925.”
Blue McVitie's T-shirt featuring a cartoon chocolate digestive and cup of tea with the slogan “Spilling the tea since 1925.”
30 April 2025
McVitie’s Chocolate Digestives Experience to open in London.
McVitie’s launched the Chocolate Digestives Experience, an immersive concept store celebrating a century of one of the nation’s greatest inventions.
McVities Chocolate Digestives projection on Tower Bridge
McVities Chocolate Digestives projection on Tower Bridge
23 April 2025
McVitie’s lights up London to celebrate 100 years of Chocolate Digestives.
The lastminute.com London Eye was illuminated with a giant rotating projection of the beloved McVitie’s Chocolate Digestive, while Tower Bridge featured a burst of fireworks, confetti and balloons, with County Hall following suit.
Assortment of McVitie’s products
Assortment of McVitie’s products
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