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Introducing McVitie’s Pink Digestives.

Introducing McVitie’s Pink Digestives
Introducing McVitie’s Pink Digestives

Introducing McVitie’s Pink Digestives.

A Berry Delicious Twist on a British Classic!

16 June 2025

Bringing a burst of colour into the biscuit world, McVitie’s Pink Digestives Raspberry & Cream Flavour are the latest fruity addition to the iconic Digestives range.

Each golden-baked biscuit is topped with a luscious raspberry and cream-flavour coating—perfect for a sweet summer treat.

Whether you’re enjoying the summer of sport, a biscuit break with friends or looking to perk up a sunny picnic, the limited-edition McVitie’s Pink Digestives are the seasons’ ultimate sweet treat.

As we continue the celebrations marking 100 years of McVitie’s Chocolate Digestives, this playful new twist adds an extra layer of excitement to a century of biscuit brilliance.

McVitie’s Pink Digestives Raspberry & Cream Flavour are available now exclusively at Sainsbury’s, with a full UK rollout across all major supermarkets starting 21 July.

More news from McVitie’s.

A tub of Anya Hindmarch Hobnobs the Oaty One Ice Cream
A tub of Anya Hindmarch Hobnobs the Oaty One Ice Cream
Anya Hindmarch Ice Cream.
McVitie’s will be returning to the Anya Hindmarch summer concept store, The Ice Cream Project, from 7th June to 17th August, with two delicious ice cream flavours.
Introducing McVitie’s Pink Digestives
Introducing McVitie’s Pink Digestives
Introducing McVitie’s Pink Digestives.
Bringing a burst of colour into the biscuit world, McVitie’s Pink Digestives Raspberry & Cream Flavour are the latest fruity addition to the iconic Digestives range.
Blue McVitie's T-shirt featuring a cartoon chocolate digestive and cup of tea with the slogan “Spilling the tea since 1925.”
Blue McVitie's T-shirt featuring a cartoon chocolate digestive and cup of tea with the slogan “Spilling the tea since 1925.”
McVitie’s Chocolate Digestives Experience to open in London.
McVitie’s launched the Chocolate Digestives Experience, an immersive concept store celebrating a century of one of the nation’s greatest inventions.
McVities Chocolate Digestives projection on Tower Bridge
McVities Chocolate Digestives projection on Tower Bridge
McVitie’s lights up London to celebrate 100 years of Chocolate Digestives.
The lastminute.com London Eye was illuminated with a giant rotating projection of the beloved McVitie’s Chocolate Digestive, while Tower Bridge featured a burst of fireworks, confetti and balloons, with County Hall following suit.
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Assortment of McVitie’s products
Assortment of McVitie’s products
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